Exclusive Digital Magic Products for Magicians
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“The Gimmicks Lab is freakin ridonkulous. Love love love it. Love all the props. It’s amazing!”-Paul David Carpenter
“The Gimmicks Lab is GREAT.”-John Guastaferro
“I am incredibly impressed. These gimmicks are EXCELLENT. Maximum Capacity is wonderful.”-Michael Kras
“Devilishly deceptive.”-Pablo Herran
“I am amazed and flabbergasted. Your thinking around ordinary objects is amazing， and your gimmicks are so damned clever!-Anneke Buijze
“I love it. Incredible. It makes me want to develop a new style without dumping my actual one. Sort of having a style for casual moments. Then you really blow them away!:-Francois Crepeau
“Unholy is the greatest gimmick ever I’ve een performing non stop all weekend!”-Alex Villalpando
“Inpossible is worth the price of the gimmicks lab times 10!!! I LOVE TGL!”-Roman Armstrong
“I am loving the Gimmicks Lab.”-Paul Fowler
“WHOA!!! Who needs Santa Claus when you have Jay Sankey on your side?! Just got The Gimmicks Lab and can only say OMG! OMG!”-Dave Rossi
“Amazing stuff Jay!”-Tyler West
“Got The Gimmicks Lab in the mail today. It’s an amazing collection of ‘weapons of mass destruction’ against magic clichés. Jay Sankey has done it again!”-Brain Hatcher
“The streamlined handling of Holy Moly with the Unholy gimmick is worth the entire price of The Gimmicks Lab! What a worker!”-Andy Brocklehurst
“If you haven’t already got it. GET IT. Jay Sankey has done it again.”-Marc Webley
“Just received the Gimmicks Lab. It all looks so good I don’t know where to start.”-Chris Harrop
“Everything is beautifully made and I can’t wait to start working with them!”-Jody Birchfield
“Brilliant! I’m already a big fan of Maximum Capacity!”-Jeff Prace
“Amazing， simply amazing.”-Ben Pruitt
“I am loving the entire bundle but Infiltrator has stolen the top spot. Thank you Jay!”-Greyhare
“Really great content. Jay explains how everything works and the handlings so well!”-Tempest Magic
“WOW! What a great price! With that price everyone will have “The Gimmicks Lab” for Christmas!!!”-RKMagic
“It’s a game changer， without a doubt.”-Sean Healey
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The definition of VISUAL magic. An exciting new utility device capable of wearing 1001 perfect disguises. Change a $5 bill into $100， a Three of Clubs into a King of Hearts， the list of shocking applications goes on and on. Hand-crafted by Roy Kueppers.
An uber-casual fusion effect with a taxi receipt. The meticulous design of the gimmick allows you to incorporate ‘local details’ and perform an exciting variety of dead easy handlings. Instant resets. Expect to carry it with you ALWAYS.
A box of Tic Tacs mints transforms into a solid， clear plastic BLOCK. Portable， visceral， unforgettable. Includes several different handlings from low-key to ‘full on.’ Another gorgeous gimmick hand-crafted by master magic maker Roy Kueppers.
This specially-machined gimmick can be used to create a variety of surprising effects， including the addition of a marvellously VISUAL moment of magic to the Jay’s world-wide hit ‘HOLY MOLY.’
‘THE GIMMICKS LAB’ includes a starter pack of the custom-designed ‘INFILTRATOR’ gimmicks. Cause an insane variety of objects to appear inside a packet of ‘Sweet N Low’ sugar! The packet can even be examined and TORN OPEN by a spectator!
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A total tease. In a matter of moments， a ring passes off， then back on to， a plastic drinking straw. It will take some practice， but SO worth it.
The PERFECT party deception. Magically ‘squeeze’ a potato chip out of a factory sealed chip bag， not once， but TWICE. This one’s all about the repeat baby.
A mystical sculpture demonstration. Also， a ridiculously practical ‘transition piece’ involving two items which， though extremely different， could pass as twins. Created to ‘rip it up’ in restaurants + bars.
A finger ring melts onto a plastic drinking straw that has been tied into several knots BY A SPECTATOR.
A truly sweet， self-working demonstration of ‘mind control’ involving an ordinary bag of M+M candies. (Peanut， not plain.)
An inexplicable transposition， disguised as a friendly offer of a piece of gum. The final image nails the coffin SHUT.
Want to f**k with the vaguely fascist logo of a ubiquitous pop culture merchandiser? If so， this illusion is definitely for you.
An initialled coin finds its way into a borrowed condiment pack of jam， honey or peanut butter. Napkins not included.
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1.’BEGINNING WITH THE ORDINARY’
2.’OPEN CONCEPT PERFORMANCE’
3.’WHAT MAKES A GIMMICK GREAT?’
4.’FEWER SLEIGHTS， MORE MAGIC’
5.’BEYOND SURPRISE’
6.’THE POWER OF THE UNPREPARED’
7.’THE BORROWED AND THE FOUND’
8.’TOUCHING THE MAGIC’
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“The Gimmicks Lab project is an innovative collection of some of the most creative and practical deceptions I’ve developed in years. There are many things about these ‘special effects’ that make them so special. For starters， I had the opportunity to produce them with master illusion designer， Roy Kueppers. I worked closely with Roy to develop the extremely popular ‘Slyder’ gimmick， and Roy has also shared his rare manufacturing talents with David Roth and Ellusionist. And to guarantee that these effects and gimmicks are as practical and hard-hitting as possible， I also received invaluable feedback from Richard Sanders， Jeff Stone， Mike Skutt， Christopher Kavanagh， Ray Chance and Trent Rentsch. Each of the effects taught on ‘THE GIMMICKS LAB’ project also involves ‘a new breed of gimmick.’ Gimmicks that are not a substitute for sleight-of-hand， but rather a perfect COMPLIMENT. Gimmicks that are designed to work ingeniously with every day， ordinary objects， items you would normally find lying around at school or work， as well as stuff you would typically carry in your wallet. These are modern effects and gimmicks developed with the power of the ‘unplanned performance’ very much in mind.”
